Usain Bolt is an icon. He is the fastest man alive. This advert truly represents how to capture your audience. The repetitiveness of 9.58 secs and the gun shot with the announcer saying 'set' is amazing. Virgin really made something special that makes you remember this advert and to this day is one of the best I have ever seen. Every segment is important and contributes to this advert, from the young boy playing a real life video game to Usain Bolt becoming an actual super hero, unbelievable imagination.
Source: TV Advert / YouTube (Virgin Channel)
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