The new Google phone advert is both
smart and engaging; most of the advert does not show the phone, which is
interesting. I believe the white block that blocks out the most important part
of every clip/segment keeps you guessing as what it could be blocking out. I am
also guessing the point of this advert is to feel like if you do not know the
answer to something Google will answer it for you. In my opinion the only
reason this advert is successful and works in the first place is because Google
created it, when you already have a big name the images do the talking for you. Starting off with the iconic 'search bar' and the boy saying 'I don't know, ask Google is perfection. It slowly then transforms into the new high end phone that they are releasing, Pixel.
Source: YouTube / TV Advert
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