You may not support Trump (I know i don't) but this poster would maybe sway you as a neutral American voter toward him. The key word in this poster is 'our' and how it impacts the reader. The best thing a poster can provide is engagement and the word 'our' does just that. This poster makes the audience feel like he is running for you not just himself, and I think many people would like to see that from the President of the United States. The visual aspect of it is also very strong with the eagle in stripes showing direction to the number 16, iconic for the year of 2016.
Source: http://www.slate.com/
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