Sunday, 27 November 2016

Be You! Believe In Yourself

Image result for be you believe in yourself

This graphic is very clever in they way it uses both colour and layout to display 2 messages within 3 words. The idea itself isn't that hard to execute but the thought process behind playing around with the words and experimenting to reach a solution like this is impressive. Powerful messages like this one deserve to be portrayed in creative ways.

Source: http://raulpop8.deviantart.com/art/Believe-In-Yourself-195327183

Nike Winner Stays On Advert 2014


Another advert by Nike promoting their brand using their 'risk everything' strapline. In the ad stars like Ronaldo and Neymar are present aswell as the likes of Rooney, Zlatan and Iniesta. Several other top stars are also present. The advert itself makes the boys feel like they are the best players playing on the big stage, all of course sponsored by Nike. In the last clip one of the boys takes a penalty kick off of Ronaldo in the dying seconds of the game. I believe this enhances their 'risk everything' strapline as the pay off is the feeling of accomplishment and glory.

Source: YouTube

Nike 2014 World Cup Advert


The World Cup is the biggest sporting event in history and can be used to advertise all over the world. Nike created an animation with all its biggest stars such as C.Ronaldo and Neymar to promote their brand. They use the strapline 'risk everything' and promote their Nike boots. The animation shows that clones maybe perfect but taking risks is what sets us apart. Animation allows them to experiment much more and its one of the very few they have ever done, a risk in itself yet a very successful ad.

'There is no bigger danger than playing it safe.'

Source: YouTube 

Sunday, 13 November 2016

#ManOnTheMoon - John Lewis Advert 2015


John Lewis are by far one of the best advertisers that get the emotion out of their audience, especially around a special time like Christmas. They somehow are able to grasp the audience like no other brand and indulge them in the story. Of course they tend to use children as they are the ones who tend to forget about what Christmas really means and what it should represent. In this particular advert I believe the contrast between the old man and the young girl shows that just because you are different doesn't mean gifts/presents have to be different too. In this case the girl sends a telescope to the man to show that he isn't alone, and all the old man really wants is to know someone acknowledges his presence on the moon.

Source: John Lewis YouTube Channel

Saturday, 12 November 2016

LoL Game client design - Interface Analysis

Image result for league of legends launcher

I have been playing this game for about 3 years now and I have always appreciated the layout of the launcher design and the client itself. It is not clustered and uses space very well to communicate important messages to the users. The use of squares/rectangles is both simple and efficient, it doesn't confuse the user and so they can see every bit of information clearly. When you are the most played game in the world it is vital to keep your players informed and entertained and so they need to be able to read and see images easily.

Source: http://praxistipps.chip.de/league-of-legends-stuerzt-ab-daran-kanns-liegen_36777

Circus of Magazines - Logo Analysis

Image result for circus of magazines

I love this logo. The idea of it just makes me feel good. Who needs colour or super detailed art when you have a simply genius logo. A logo's purpose is to represent what it needs to represent and this does it perfectly. It is literally a circus tent made of magazines. Sometimes an idea just works because a moment of genius takes place, alot of the successful logo's in the worlds are simple yet iconic and don't require complex imagery.

Source: http://www.oliviercourbet.com/work/circus-of-magazines/

Finding Nemo - Poster

Image result for finding nemo poster

Overall I this 1 poster shows the shear scale and view of the film. This 1 image creates numerous interactions with the audience because of the number of characters, colours and scenery. The younger audience are mesmerised by explosive posters that engage them and make them look at every single inch of the image. Another big aspect is that 90% of the poster is imagery and the only typography is the title of the film.

Source: Amazon.com - Pixar Movie Poster

Artistic piece - Shepard Fairey


Many of Shepard Fairey's pieces are either political or cultural. In this case he get an extremely cultural vibe with the use of patterns and the muslim girl wearing a scarf. I enjoy stylistic patterns that have very intense detail. What I like the most is that it doesn't need any colour to be effective which personifies the pattern even more. 

Source: Street Knowledge Book


Tuesday, 8 November 2016

Virgin Media #BeTheFastest - TV Advert


Usain Bolt is an icon. He is the fastest man alive. This advert truly represents how to capture your audience. The repetitiveness of 9.58 secs and the gun shot with the announcer saying 'set' is amazing. Virgin really made something special that makes you remember this advert and to this day is one of the best I have ever seen. Every segment is important and contributes to this advert, from the young boy playing a real life video game to Usain Bolt becoming an actual super hero, unbelievable imagination.

Source: TV Advert / YouTube (Virgin Channel)

Hillary Clinton - Political Poster

Image result for hillary clinton poster

Hillary Clinton potentially could have become the first ever female President of the United States. She believes heavily in empowered women and has proven that by running for President. Her poster is available on her website and the official 'face' of her campaign. It is a very smart poster visually because the rays of light represent the sun and the sun is a source of power which Hillary wants heavily for women. The rays also contrast well with the blue image of her as that is the colour of her campaign as Trumps is red.

Source: https://shop.hillaryclinton.com/search?q=poster

Donald Trump - Political Poster

Image result for take back our country donald trump

You may not support Trump (I know i don't) but this poster would maybe sway you as a neutral American voter toward him. The key word in this poster is 'our' and how it impacts the reader. The best thing a poster can provide is engagement and the word 'our' does just that. This poster makes the audience feel like he is running for you not just himself, and I think many people would like to see that from the President of the United States. The visual aspect of it is also very strong with the eagle in stripes showing direction to the number 16, iconic for the year of 2016.

Source: http://www.slate.com/

Sunday, 6 November 2016

Google 'Pixel' Phone - Advert



The new Google phone advert is both smart and engaging; most of the advert does not show the phone, which is interesting. I believe the white block that blocks out the most important part of every clip/segment keeps you guessing as what it could be blocking out. I am also guessing the point of this advert is to feel like if you do not know the answer to something Google will answer it for you. In my opinion the only reason this advert is successful and works in the first place is because Google created it, when you already have a big name the images do the talking for you. Starting off with the iconic 'search bar' and the boy saying 'I don't know, ask Google is perfection. It slowly then transforms into the new high end phone that they are releasing, Pixel.

Source: YouTube / TV Advert

Designated Survivor - Advertising

Image result for designated survivor poster

The Designated Survivor advertising was both smart an efficient, not only is it a great piece of design but the timing of the shows release was perfect too. It came at a time where the real life presidential election is coming to a climax. For such a patriotic and vivid poster design it catches the eye of all the American viewers. It's not only the Americans who would find this attractive and intriguing, from a British point of view I still found the direction and purpose of the poster very effective. The hard block colours and stripes of the American flag sends a message to me that it is a very political show. As a side note it's an amazing show.

Source: US Poster / TV Advert / Google Images