Emirates is a very well known Air Line across the world. Jeniffer Aniston is a very popular actor across the world. This mixture for a commercial was bound fro success. Many Air Line adverts try to hard to be subtle to make the viewer feel relaxed so they can embrace what they are watching, this advert is one of few that I actually think had an impact on me. The little boy is a great touch because it shows how friendships can be made on the journey and what Emirates has to offer. It starts with Jennifer exiting a shower spa on board an Aeroplane. She passes another passenger who is tucking into his high value meal. They have a drinks bar that serves the 2 of them carrot juice which they proceed to drink of the top of the stairs on the Air Bus. They have in-built Entertainment with the TV screens which the father of the child seemed to be enjoying. Jennifer is then asked if she would like to 'return to her seat' which she politely refuses because she is fine where she is. The mother of the child occupies the actors seat and embraces the leisure it offers. All these things seem to fly by during the advert but they all contribute to showing the benefits the A380 Air Bus has. My favourite segment is how it ends, the child says when he's a pilot he will fly around the world 'even faster' in which Jennifer replies 'that's a shame, it's so nice up here'. Truly brilliant advertising showing how Celebrity endorsement should be used.
No comments:
Post a Comment