Barclays are much more than just a banking company now, they provide other services that their target audience maybe interested in. This is primarily targeted at an older audience who aren't as adapted to the digital age of socialising yet. The advert itself shows the process in action and why the customer is seeking help in the first place. Barclays do well to show a balance in this advert because an elderly customer needs help from the younger employee who even goes with him to film a Facebook video to get them started online. I find it very interesting how this is focused at an older audience but the solution is the digital age of exposure.
Sunday, 2 October 2016
Business/Banking - Barclays advert
Barclays are much more than just a banking company now, they provide other services that their target audience maybe interested in. This is primarily targeted at an older audience who aren't as adapted to the digital age of socialising yet. The advert itself shows the process in action and why the customer is seeking help in the first place. Barclays do well to show a balance in this advert because an elderly customer needs help from the younger employee who even goes with him to film a Facebook video to get them started online. I find it very interesting how this is focused at an older audience but the solution is the digital age of exposure.
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