Sunday, 16 October 2016

Entertainment - Transformers Film Poster



Transformers is a very popular franchise not just on the big screen but on the small screen too. This is a poster for their upcoming 2017 film and I feel like the are going for a retro style marketing strategy because the poster has a very animated feel to it. Transformers was originally a cartoon series in which it grew massively, the idea to make it a real life film has gained alot of money and they are not stopping with this upcoming new release. I think it is smart to advertise it in this animated way because this is how the franchise was born and apparently this is the last Transformers film they will do under director Michael Bay. Maybe they want to end in the style it started but obviously the film will not be animated. Another reason to have a cartoony approach is that the films plot is returning to its roots where the cartoon itself was played out, Cybertron. The first film where Earth may not be the main location so another reason why the advertising isnt the same format as the previous films.

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