A very simple film poster but it makes the viewer feel good with how colourful it is. The use of the swirling rainbow colours is super eye catching and will grab anyones attention no matter how old you are. Its a cute addition to add the character in the back holding the 'O' up with its eyes peering through and the caption below saying 'find your happy place'. Even though its a very vibrant and fun poster they still include important information such as the producers 'DreamWorks' and the headline cast in Anna Kendrick and Justin Timberlake.
This was an advert for a horror film I saw in a leaflet. I think that advertising that educates the reader about something are the best forms of advertising and this one does exactly that. With just 2 sentences and a very visual image it gives me a good idea of what the plot of the film is and why I should spend my time watching it. I also like small things that you have to look closely to see such as the silhouette of the man in the house in the top window (image quality is bad). Also the characters in the front and the objects they are holding and how that impacts the assumptions of the reader.
Transformers is a very popular franchise not just on the big screen but on the small screen too. This is a poster for their upcoming 2017 film and I feel like the are going for a retro style marketing strategy because the poster has a very animated feel to it. Transformers was originally a cartoon series in which it grew massively, the idea to make it a real life film has gained alot of money and they are not stopping with this upcoming new release. I think it is smart to advertise it in this animated way because this is how the franchise was born and apparently this is the last Transformers film they will do under director Michael Bay. Maybe they want to end in the style it started but obviously the film will not be animated. Another reason to have a cartoony approach is that the films plot is returning to its roots where the cartoon itself was played out, Cybertron. The first film where Earth may not be the main location so another reason why the advertising isnt the same format as the previous films.
A perfect example of a picture can speak a thousand words. This image definitely lets the picture do the talking. I love how they decided to use a 3D element to really make the viewer feel like they are apart of the poster especially it being a horror film. The advertising is unique and creates an aura for the viewer without there being too many resources used. Its hard to make a film poster/point of sale totally indulge the audience. I stared at this one for a good 30 secs as I felt the need to really observe what the film could be about.
H2O is a car washing service that I saw in the parking area of the Trafford Centre in Manchester. The idea of it is that you leave your care to get cleaned while you go shopping which is something ive never seen before. I think its a great idea because one of the main reasons people hate getting their car washed is that they have to wait in the car while it happens. This way you can go and do whatever you want in a very popular shopping centre while you car is being 'pampered'.
Seth Rollins' merchandise is very well designed and is too over the top with how it is presented. The simple shaped typography, logo and lines are super effective and it looks very clean and concise. His logo especially is just a formation of lines and a circle, there is no insane detail which I like alot. It shows that his character can sell this merch without it being the fanciest of clothing but it looks really cool.
Shinsuke Nakamura is one of the charismatic wrestlers of all time. His entrance at NXT Takeover Brooklyn II was just a special spectacle. He is one of the only superstars that get the crowd involved and they sing along with his very unique Japanese music (American crowd). A very standard superstar entrance would maybe include fireworks and lots of colourful lights, this was very different because Nakamura had flashing white lights, a spotlight and a violinist, yet he made it his own and it got alot of praise from fans all over the world. He used very little resources and created a magical entrance that got the crowd excited for the upcoming main event in which he came away the deserved winner.
Emirates is a very well known Air Line across the world. Jeniffer Aniston is a very popular actor across the world. This mixture for a commercial was bound fro success. Many Air Line adverts try to hard to be subtle to make the viewer feel relaxed so they can embrace what they are watching, this advert is one of few that I actually think had an impact on me. The little boy is a great touch because it shows how friendships can be made on the journey and what Emirates has to offer. It starts with Jennifer exiting a shower spa on board an Aeroplane. She passes another passenger who is tucking into his high value meal. They have a drinks bar that serves the 2 of them carrot juice which they proceed to drink of the top of the stairs on the Air Bus. They have in-built Entertainment with the TV screens which the father of the child seemed to be enjoying. Jennifer is then asked if she would like to 'return to her seat' which she politely refuses because she is fine where she is. The mother of the child occupies the actors seat and embraces the leisure it offers. All these things seem to fly by during the advert but they all contribute to showing the benefits the A380 Air Bus has. My favourite segment is how it ends, the child says when he's a pilot he will fly around the world 'even faster' in which Jennifer replies 'that's a shame, it's so nice up here'. Truly brilliant advertising showing how Celebrity endorsement should be used.
The Apprentice is a popular TV show where Lord Sugar is looking for a business partner. I believe that the show is solely about the candidates and what they have to offer throughout the tasks. Approaching the weeks to the first episode the BBC Apprentice Facebook page released a series of images with silhouettes of the candidates and a direct quote captioned onto each image. I think this is a brilliant way to allow the audience to assume and make judgements without even seeing who they actually are. This definitely got me excited for this series because I already realised how competitive it could get with just 1 quote from each of them.
Logan is an up coming film that many Wolverine fans have been waiting for. This is the first reveal of anything to do with the film and I believe it is very unique but still powerful. The image shows Wolverine with his claws out which is automatically revealing the film is a Wolverine film. The actual title of the film is 'Logan' which is Wolverines real name yet fans who aren't familiar with 'Logan' probably are familiar with his claws. The other significant part of the image is the small hand holding Wolverines hand. Now this pretty much sums up the poster because it shows that the film may not be entirely focused on Wolverine himself. I believe its a very vivid image because a small hand would signify a young character and why would someone young want to hold just a dangerous man's hand?
In my opinion this Lloyds bank advert is extremely powerful and it has almost nothing to do with banking. The advert itself shows every day people going through different scenarios in life and I think it shows that Lloyds can help you no matter what you are going through. The music is also an integral part to this advert because of high famous it is and the suspense it holds behind it. I love how it plays through all the scenarios in slow motion and the climax of it is the enjoyable and happy moments in life which is played in real speed.
This product is one I own myself and I believe the packaging is a big part of why I was interested in it. I love the colour combo of green and black especially because snakes who are a huge USP of this brand are such deadly animals. The layout and how the type on the packaging is very neat and doesnt cluster the important info. On the back of the box there is also more info about the product and it is presented clearly and the colours do not clash. The side of the box has a hole where the user can feel the material of the mouse mat which is another reason I bought this product.
GTA is an extremely successful video game series that allows players to pretty much do whatever they want. A successful game like GTA requires consistency and although the game itself has changes slightly throughout the years, the front covers style has not. Immediately you can see that since GTA 3 which was released in 2001 that the style has stayed pretty much identical. The logo and branding of it tells me that if something isnt broke there is no need to try and fix it similar to what alot franchises do. The cutouts expose the mood, time and place of where each game is being set.
Barclays are much more than just a banking company now, they provide other services that their target audience maybe interested in. This is primarily targeted at an older audience who aren't as adapted to the digital age of socialising yet. The advert itself shows the process in action and why the customer is seeking help in the first place. Barclays do well to show a balance in this advert because an elderly customer needs help from the younger employee who even goes with him to film a Facebook video to get them started online. I find it very interesting how this is focused at an older audience but the solution is the digital age of exposure.
The posters for Star Trek Beyond are very cohesive they apply alot of the focus to the white lady in the middle which would signify she plays a major part in the film. I am more intrigued with the direction they take in terms of how they presented these posters. They are extremely linear and use lighting, shadows and colour to their advantage. Furthermore the posters have a few differences such as the mood the give off, the one on the left is much more bright and dynamic whereas the 2nd one is more subtle and focused on the title and the info given below.
