Be You! Believe In Yourself

This graphic is very clever in they way it uses both colour and layout to display 2 messages within 3 words. The idea itself isn't that hard to execute but the thought process behind playing around with the words and experimenting to reach a solution like this is impressive. Powerful messages like this one deserve to be portrayed in creative ways.

Source: http://raulpop8.deviantart.com/art/Believe-In-Yourself-195327183

Nike Winner Stays On Advert 2014

Another advert by Nike promoting their brand using their 'risk everything' strapline. In the ad stars like Ronaldo and Neymar are present aswell as the likes of Rooney, Zlatan and Iniesta. Several other top stars are also present. The advert itself makes the boys feel like they are the best players playing on the big stage, all of course sponsored by Nike. In the last clip one of the boys takes a penalty kick off of Ronaldo in the dying seconds of the game. I believe this enhances their 'risk everything' strapline as the pay off is the feeling of accomplishment and glory.

Source: YouTube

Nike 2014 World Cup Advert

The World Cup is the biggest sporting event in history and can be used to advertise all over the world. Nike created an animation with all its biggest stars such as C.Ronaldo and Neymar to promote their brand. They use the strapline 'risk everything' and promote their Nike boots. The animation shows that clones maybe perfect but taking risks is what sets us apart. Animation allows them to experiment much more and its one of the very few they have ever done, a risk in itself yet a very successful ad.

'There is no bigger danger than playing it safe.'

Source: YouTube 

#ManOnTheMoon - John Lewis Advert 2015

John Lewis are by far one of the best advertisers that get the emotion out of their audience, especially around a special time like Christmas. They somehow are able to grasp the audience like no other brand and indulge them in the story. Of course they tend to use children as they are the ones who tend to forget about what Christmas really means and what it should represent. In this particular advert I believe the contrast between the old man and the young girl shows that just because you are different doesn't mean gifts/presents have to be different too. In this case the girl sends a telescope to the man to show that he isn't alone, and all the old man really wants is to know someone acknowledges his presence on the moon.

Source: John Lewis YouTube Channel

LoL Game client design - Interface Analysis

I have been playing this game for about 3 years now and I have always appreciated the layout of the launcher design and the client itself. It is not clustered and uses space very well to communicate important messages to the users. The use of squares/rectangles is both simple and efficient, it doesn't confuse the user and so they can see every bit of information clearly. When you are the most played game in the world it is vital to keep your players informed and entertained and so they need to be able to read and see images easily.

Source: http://praxistipps.chip.de/league-of-legends-stuerzt-ab-daran-kanns-liegen_36777

Circus of Magazines - Logo Analysis

I love this logo. The idea of it just makes me feel good. Who needs colour or super detailed art when you have a simply genius logo. A logo's purpose is to represent what it needs to represent and this does it perfectly. It is literally a circus tent made of magazines. Sometimes an idea just works because a moment of genius takes place, alot of the successful logo's in the worlds are simple yet iconic and don't require complex imagery.

Source: http://www.oliviercourbet.com/work/circus-of-magazines/

Finding Nemo - Poster

Overall I this 1 poster shows the shear scale and view of the film. This 1 image creates numerous interactions with the audience because of the number of characters, colours and scenery. The younger audience are mesmerised by explosive posters that engage them and make them look at every single inch of the image. Another big aspect is that 90% of the poster is imagery and the only typography is the title of the film.

Source: Amazon.com - Pixar Movie Poster