Saturday, 10 December 2016

Light it up - Music Video

Source: https://www.youtube.com/watch?v=r2LpOUwca94

A fascinating video which was created by Method Studios. I believe that this music video is much more fitting than the original taking into account the style of it and how it makes the audience feel. This music video creates a feel good emotion for the audience with the mixture of colour, shapes, textures and dancing. Compared to the the original its a much better fit for the song and I am sure many viewers would agree with me. Visually it is stunning and has a unique approach to how they want to represent the song. Im also sure that the original was supposed to feel unique as a black and white music video is not what most viewers would have expected.

Original music video: https://www.youtube.com/watch?v=e7eZUGB9HKU

The Avengers - Main Titles

Source: http://design.methodstudios.com/portfolio/the-avengers-main-on-end

The Avengers is an absolute blockbuster around the world as it brings all the best Marvel super heroes into one team on the big screen. The title sequence after did no disappoint either as it captures the audience as they want to keep them on track for the post credit scene. To do this you need to have a visually intensive and appealing credit scene showcasing the cast and producers. In this example Method Studios create a masterpiece as they explore close ups of the Marvel characters suits and weapons. The iconic soundtrack completely owns this 2 minutes of brilliance and the visual pleasure is amazing. Each character in the film has something unique to them from Iron Mans suit to Captain America's shield and Method Studios personifies that. 

Sunday, 27 November 2016

Be You! Believe In Yourself

Image result for be you believe in yourself

This graphic is very clever in they way it uses both colour and layout to display 2 messages within 3 words. The idea itself isn't that hard to execute but the thought process behind playing around with the words and experimenting to reach a solution like this is impressive. Powerful messages like this one deserve to be portrayed in creative ways.

Source: http://raulpop8.deviantart.com/art/Believe-In-Yourself-195327183

Nike Winner Stays On Advert 2014


Another advert by Nike promoting their brand using their 'risk everything' strapline. In the ad stars like Ronaldo and Neymar are present aswell as the likes of Rooney, Zlatan and Iniesta. Several other top stars are also present. The advert itself makes the boys feel like they are the best players playing on the big stage, all of course sponsored by Nike. In the last clip one of the boys takes a penalty kick off of Ronaldo in the dying seconds of the game. I believe this enhances their 'risk everything' strapline as the pay off is the feeling of accomplishment and glory.

Source: YouTube

Nike 2014 World Cup Advert


The World Cup is the biggest sporting event in history and can be used to advertise all over the world. Nike created an animation with all its biggest stars such as C.Ronaldo and Neymar to promote their brand. They use the strapline 'risk everything' and promote their Nike boots. The animation shows that clones maybe perfect but taking risks is what sets us apart. Animation allows them to experiment much more and its one of the very few they have ever done, a risk in itself yet a very successful ad.

'There is no bigger danger than playing it safe.'

Source: YouTube 

Sunday, 13 November 2016

#ManOnTheMoon - John Lewis Advert 2015


John Lewis are by far one of the best advertisers that get the emotion out of their audience, especially around a special time like Christmas. They somehow are able to grasp the audience like no other brand and indulge them in the story. Of course they tend to use children as they are the ones who tend to forget about what Christmas really means and what it should represent. In this particular advert I believe the contrast between the old man and the young girl shows that just because you are different doesn't mean gifts/presents have to be different too. In this case the girl sends a telescope to the man to show that he isn't alone, and all the old man really wants is to know someone acknowledges his presence on the moon.

Source: John Lewis YouTube Channel

Saturday, 12 November 2016

LoL Game client design - Interface Analysis

Image result for league of legends launcher

I have been playing this game for about 3 years now and I have always appreciated the layout of the launcher design and the client itself. It is not clustered and uses space very well to communicate important messages to the users. The use of squares/rectangles is both simple and efficient, it doesn't confuse the user and so they can see every bit of information clearly. When you are the most played game in the world it is vital to keep your players informed and entertained and so they need to be able to read and see images easily.

Source: http://praxistipps.chip.de/league-of-legends-stuerzt-ab-daran-kanns-liegen_36777

Circus of Magazines - Logo Analysis

Image result for circus of magazines

I love this logo. The idea of it just makes me feel good. Who needs colour or super detailed art when you have a simply genius logo. A logo's purpose is to represent what it needs to represent and this does it perfectly. It is literally a circus tent made of magazines. Sometimes an idea just works because a moment of genius takes place, alot of the successful logo's in the worlds are simple yet iconic and don't require complex imagery.

Source: http://www.oliviercourbet.com/work/circus-of-magazines/

Finding Nemo - Poster

Image result for finding nemo poster

Overall I this 1 poster shows the shear scale and view of the film. This 1 image creates numerous interactions with the audience because of the number of characters, colours and scenery. The younger audience are mesmerised by explosive posters that engage them and make them look at every single inch of the image. Another big aspect is that 90% of the poster is imagery and the only typography is the title of the film.

Source: Amazon.com - Pixar Movie Poster

Artistic piece - Shepard Fairey


Many of Shepard Fairey's pieces are either political or cultural. In this case he get an extremely cultural vibe with the use of patterns and the muslim girl wearing a scarf. I enjoy stylistic patterns that have very intense detail. What I like the most is that it doesn't need any colour to be effective which personifies the pattern even more. 

Source: Street Knowledge Book


Tuesday, 8 November 2016

Virgin Media #BeTheFastest - TV Advert


Usain Bolt is an icon. He is the fastest man alive. This advert truly represents how to capture your audience. The repetitiveness of 9.58 secs and the gun shot with the announcer saying 'set' is amazing. Virgin really made something special that makes you remember this advert and to this day is one of the best I have ever seen. Every segment is important and contributes to this advert, from the young boy playing a real life video game to Usain Bolt becoming an actual super hero, unbelievable imagination.

Source: TV Advert / YouTube (Virgin Channel)

Hillary Clinton - Political Poster

Image result for hillary clinton poster

Hillary Clinton potentially could have become the first ever female President of the United States. She believes heavily in empowered women and has proven that by running for President. Her poster is available on her website and the official 'face' of her campaign. It is a very smart poster visually because the rays of light represent the sun and the sun is a source of power which Hillary wants heavily for women. The rays also contrast well with the blue image of her as that is the colour of her campaign as Trumps is red.

Source: https://shop.hillaryclinton.com/search?q=poster

Donald Trump - Political Poster

Image result for take back our country donald trump

You may not support Trump (I know i don't) but this poster would maybe sway you as a neutral American voter toward him. The key word in this poster is 'our' and how it impacts the reader. The best thing a poster can provide is engagement and the word 'our' does just that. This poster makes the audience feel like he is running for you not just himself, and I think many people would like to see that from the President of the United States. The visual aspect of it is also very strong with the eagle in stripes showing direction to the number 16, iconic for the year of 2016.

Source: http://www.slate.com/

Sunday, 6 November 2016

Google 'Pixel' Phone - Advert



The new Google phone advert is both smart and engaging; most of the advert does not show the phone, which is interesting. I believe the white block that blocks out the most important part of every clip/segment keeps you guessing as what it could be blocking out. I am also guessing the point of this advert is to feel like if you do not know the answer to something Google will answer it for you. In my opinion the only reason this advert is successful and works in the first place is because Google created it, when you already have a big name the images do the talking for you. Starting off with the iconic 'search bar' and the boy saying 'I don't know, ask Google is perfection. It slowly then transforms into the new high end phone that they are releasing, Pixel.

Source: YouTube / TV Advert

Designated Survivor - Advertising

Image result for designated survivor poster

The Designated Survivor advertising was both smart an efficient, not only is it a great piece of design but the timing of the shows release was perfect too. It came at a time where the real life presidential election is coming to a climax. For such a patriotic and vivid poster design it catches the eye of all the American viewers. It's not only the Americans who would find this attractive and intriguing, from a British point of view I still found the direction and purpose of the poster very effective. The hard block colours and stripes of the American flag sends a message to me that it is a very political show. As a side note it's an amazing show.

Source: US Poster / TV Advert / Google Images

Sunday, 16 October 2016

Entertainment - Trolls Film Poster


A very simple film poster but it makes the viewer feel good with how colourful it is. The use of the swirling rainbow colours is super eye catching and will grab anyones attention no matter how old you are. Its a cute addition to add the character in the back holding the 'O' up with its eyes peering through and the caption below saying 'find your happy place'. Even though its a very vibrant and fun poster they still include important information such as the producers 'DreamWorks' and the headline cast in Anna Kendrick and Justin Timberlake.

Entertainment - Don't Breathe Leaflet Advert



This was an advert for a horror film I saw in a leaflet. I think that advertising that educates the reader about something are the best forms of advertising and this one does exactly that. With just 2 sentences and a very visual image it gives me a good idea of what the plot of the film is and why I should spend my time watching it. I also like small things that you have to look closely to see such as the silhouette of the man in the house in the top window (image quality is bad). Also the characters in the front and the objects they are holding and how that impacts the assumptions of the reader.

Entertainment - Transformers Film Poster



Transformers is a very popular franchise not just on the big screen but on the small screen too. This is a poster for their upcoming 2017 film and I feel like the are going for a retro style marketing strategy because the poster has a very animated feel to it. Transformers was originally a cartoon series in which it grew massively, the idea to make it a real life film has gained alot of money and they are not stopping with this upcoming new release. I think it is smart to advertise it in this animated way because this is how the franchise was born and apparently this is the last Transformers film they will do under director Michael Bay. Maybe they want to end in the style it started but obviously the film will not be animated. Another reason to have a cartoony approach is that the films plot is returning to its roots where the cartoon itself was played out, Cybertron. The first film where Earth may not be the main location so another reason why the advertising isnt the same format as the previous films.

Entertainment - Rings Film Poster


A perfect example of a picture can speak a thousand words. This image definitely lets the picture do the talking. I love how they decided to use a 3D element to really make the viewer feel like they are apart of the poster especially it being a horror film. The advertising is unique and creates an aura for the viewer without there being too many resources used. Its hard to make a film poster/point of sale totally indulge the audience. I stared at this one for a good 30 secs as I felt the need to really observe what the film could be about.

Business - H20 Car Wash



H2O is a car washing service that I saw in the parking area of the Trafford Centre in Manchester. The idea of it is that you leave your care to get cleaned while you go shopping which is something ive never seen before. I think its a great idea because one of the main reasons people hate getting their car washed is that they have to wait in the car while it happens. This way you can go and do whatever you want in a very popular shopping centre while you car is being 'pampered'.